In a new video, Behringer publicly attacks music tech journalist Peter Kirn (CDM) and shows his attitude to critical journalism & media content.
It is not easy to be a media entrepreneur at this time. I only say accusations like: everything paid, fake news, etc. Social media are an asset to our world but also a huge problem. Here everyone can spread messages, whether true or false. With a bit of money, you can even send the so-called fake news to even more people. It becomes all the more dangerous if such news comes from politics. A person who follows and supports something like that is sitting in the White House in the USA and drinking his coke. But good that this is only possible in politics, wrong!
There is also this in the music tech area. Behringer released a video today announcing a KIRN Cork Sniffer Synthesizer (the video is offline again maybe due to the number of dislikes). This is not a new product but an attack on the journalist and colleague of mine, Peter Kirn, who runs the Create Digital Music (CDM) website. They show him what they think of his criticism. According to the motto: we tolerate no criticism.
I have also been attacked several times by Behringer and presented as fake news although leaks came true after a few weeks. As a reminder, Midifan from China or people on the Gearslutz forum were also attacked by B.
I don’t want to overcook the whole thing here, but it is important for me to say that such methods are NO GOs. This was a clear targeted attack on free or critical journalism. Media like CDM or myself should be there to uncover possible problems and no to convey a beautiful, ideal music tech world. That’s the job of marketing and PR. Our job is not only to publish the fantastic news but also to highlight problems and critics. If you are only interested in good things, please read the website information and official videos. There are no critical notes there.
Product reviews, in particular, should be unpaid and critical. A video that only shows me how awesome everything is not a review. The media should be able to test products in detail and show where there are weak points. That is why we are here. If a supposed review on YouTube or website sounds very positive and praises everything “best thing,” game changer “…), please ask yourself whether this is a review or sponsored content. There is no perfect instrument / effect / Plugin … otherwise, it would be boring.
Thanks for your support!
Publisher of SYNTH ANATOMY
More information: Behringer