About hardware and software is always talked about what is better. Some love something to touch, others prefer the complexity of the software what is often missing in hardware. But what about bring the power of software in hardware products? Propellerhead thought about it and partnered up with MIND Music Labs to bring Reason Rack Extension in hardware.
An interesting step from PS in my opinion, with which hardware and software people can work closely together. So both sides can benefit from one and for me the right move for the music tech world in the future. A similar concept can be seen at KORG with the multi-engine of the Prologue where plugin developers can write codes.
Propellerhead is thrilled to partner with Mind Music Labs to help manufacturers build groundbreaking hardware products in the most cost-effective and scalable way,” said Ernst Nathorst-Böös, CEO, Propellerhead.
“We believe that together, we can bridge the gap between music creation software and hardware, and help manufacturers bring the next generation of incredible synths and effects to market.”
Since its release in 2012, Propellerhead’s Rack Extension platform has emerged as a powerful audio plug-in format, with over 180 developers and more than 530 instruments and effects now available. Rack Extensions integrate seamlessly into the Reason rack, combining excellent sound, smooth workflow, and rock-solid stability with intuitive routing, automation, editing capability, and flexibility.
The Rack Extension format also gives developers unique benefits over other plug-in formats. Rack Extensions are compatible with desktop, mobile, and web platforms, and developers can easily reach customers through the Propellerhead Shop, which provides a direct distribution path to Reason’s large global network of users.
Mind’s ELK is a Music Operating System, which delivers the ultra-low latency performance of dedicated DSP chips on more powerful and cost effective ARMs and X86 processors. Now, hardware manufacturers can develop exciting new products by taking advantage of the huge library of Rack Extensions already available, ranging from Synthesizers and sampled instruments to creative effects and boutique studio processors. ELK’s flexibility also allows users to upgrade their instruments and audio processors with new plugins, connect their devices to external controllers and much more.
While a key value proposition of the ELK OS is support for all popular plugin formats, we are particularly excited about our close partnership with Propellerhead,” said Michele Benincaso, Founder, MIND Music Labs. The ‘middleware’ nature of their Rack Extension format means hundreds of titles from dozens of developers become instantly available to ELK customers.
More information here: Propellerhead Software