A Simple Error Or A Good Marketing Strategy? Behringer Don’t Confirm The Latest Product Announcements!

As many people may have noticed today, Behringer has announced many new products on the official website. This night then the retreat. The company apologizes to the customers that one of the employees made a mistake. That’s what they shared on Facebook.

“Dear Friends,

It was brought to our attention that early this morning a rather unfortunate error occurred on the Behringer product page. This error mistakenly posted information for a number of different product design concepts from our product management repository which is contained and part of an automated backend system for our websites. The cause of the error was due to a website glitch and was completely unintentional. The moment we realized the error, we removed the content.

As we are owning the mistake, we also feel it’s necessary to inform the public about this error as a sign of good faith. It was not our intention to mislead customers in any way nor use this as a marketing tool. To be perfectly transparent, the leaked information does not imply any availability at this time or even definitive evidence that we intend to officially develop or deliver these products in the future. At this stage, the leaked products are merely concepts and nothing more.

To be honest we are embarrassed by this glitch and sincerely apologize to you who have been so supportive of our efforts over the years. We greatly appreciate your support and understanding of the situation.”

Dear Friends, It was brought to our attention that early this morning a rather unfortunate error occurred on the…

Posted by BEHRINGER on Mittwoch, 13. Dezember 2017

It’s strange that an employee puts so much information on the official website and puts it than online. So you can ask yourself if that was really a mistake in the communication or just a perfect disguised marketing strategy of the company. The last one would of course fit because we are just before Christmas and NAMM 2018 is coming soon, so people have new topics before the end of the year. Personally, the second one is more for me because the plans for this synths are there. Even if it was a mistake on the communication side, it was a good food for the media, including me. That’s my opinion.

What do you think? A simple mistake or a marketing strategy? Would be cool to read your opinion!

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