Reason Studios now offers a Reason+ subscription that gives you access to Reason 11, updates, 70+ Rack Extension instruments/effects, sounds for $19,99 USD per month
The software market is highly comeptitve. To reach more customers, even those who have less money, companies can apply different models. Either you offer your software at a fair price ($50 for a plugin like ValhallaDSP) do a lot of sales like Waves (24hrs 7/7 sale), or you offer them via a subscription.
We know the latter from Pro Tools, Bitwig Studio (updates), Adobe, and others. Now the modular DAW Reason is also going into the subscription world with Reason+.
Reason Studios Reason +
Reason Studios promises all you need in one subscription for 19,99€/month. This includes weekly inspiring sound packs, 70+ Rack Extension instruments & effects, rack plugin, and regular Reason updates. They describe Reason+ in these words: “it is a subscription service where you get all the tools you need to make music and find your own unique sound. Awesome software, professional instruments and effects, and inspiring musical building blocks”.
Positive & Negative
Subscriptions polarize the software market. Many love them others hate them. I’m not a fan of subscriptions, neither from Roland Cloud, Adobe, or now Reason +. They have advantages and disadvantages that are worth knowing. Software that you rent has the advantage that you can get download updates quickly and easily. This is helpful because you no longer have to buy individual upgrades. This is also what Reason Studios promises with Reason +. You also get weekly additional content such as rack extensions or sounds that can be download on demand. So actually everything you need to make music.
The big disadvantage, however: software that you bought earlier no longer belongs to you. Ok, software was not owned by you before because you only bought a license that allows you to use the software on your system. These can normally be used for many years without problems. In the subscription world, it’s different. If you stop paying here, you lose all access. It’s a bottomless pit in which to put money.
In the end, it’s less fair for music producers with a lower budget. Imagine that user X has no more money (lost his job, need to pay other bills…) then he can no longer use the software. If you buy Reason 11 for example once, you can use it for years. Subscriptions can be beneficial, but they also have many disadvantages. They are good for large studios that can deduct their software from taxes, for example.
The laughable winners of such restructuring are mostly the companies that have a constant cash flow with subscriptions. I don’t know whether this will be a great success for the somewhat more special DAW Reason.
Community & Bi-System
The numbers say it all. The official Reason + video currently has significantly more dislikes (650) than likes (157). Says the community thinks the decision is less cool. The numerous comments on Facebook are also less positive. I can understand the community that has invested a lot of money in recent years to update Reason, etc.
However, every Reason user can take a deep breath. Reason Studios uses a bi-system. You can choose between a perpetual license or take the subscription train. RS doesn’t force customers to take out a subscription model like Adobe. That’s very good. Thus, Reason + is just a second business idea of the company and not a complete change. Don’t panic.
Reason+ is available now for 19.99€ per month. Users of a Reason version receive a 50% OFF discount for the first yearly subscription and just pay 99€. Reason 11 is still available as a full license for 399€.
More information here: RS