Focusrite Pro (Focusrite, Novation,…) has today announced the acquisition of the Berlin-based loudspeaker manufacturer ADAM Audio. An interesting purchase in my opinion that makes sense. On one ADAM Audio has a now a strong partner with a lot of expertise & power on the market and on the other, they can reach more potential customers with a wider marketing per example.
I’m very curious to see the future of ADAM Audio.
The Focusrite Group, which comprises the Focusrite, Focusrite Pro, Novation and Ampify Music brands, today announced the acquisition of leading studio monitor company, ADAM Audio GmbH of Berlin, Germany. This is the first acquisition for The Focusrite Group since going public in 2014; a clear demonstration of their careful consideration around which brands should join in the Group’s mission to ‘Remove Barriers to Creativity’. As Focusrite Founder and Chairman Phil Dudderidge comments:
“I am delighted that we have an important new addition to our family of brands. For the Focusrite Group, the creation and recording of music is everything. With a vision to create the most holistic creative experience for recording professionals and musicians alike, choosing the right high-precision studio monitor brand is key. Together with ADAM Audio we can achieve so much more, removing the technical barriers that frustrate artists seeking to record and reveal their true sound.”
Importantly, the Focusrite Group has stated that initial focus is squarely on ensuring ADAM Audio has all the necessary freedom and autonomy to continue their lifetime story of technological innovations. However, as Tim Carroll, CEO of the Focusrite Group admits, it will be hard to contain the excitement in both companies to start innovating together;
“ADAM Audio is undeniably a leader in the field of electroacoustics. The A7Xs and S3s have become standards in recording spaces across the globe. Even so, I know the team have no interest in resting on their laurels. We need to ensure they receive all the support they require to continue raising the sonic bar. That our two companies are so aligned from a cultural perspective reassures me that, as we increasingly work together, great things will happen. With so much expertise between us in acoustics, sound reproduction, DSP, and control, the opportunities are abundant to refine recording and production workflows together.”
ADAM Audio will continue to operate out of their main offices in Berlin, Germany, under the leadership of Christian Hellinger, who comments; “What a perfect beginning for the next chapter of our great company’s story. I’m so proud of what the ADAM Audio team has achieved over the past 20 years, and can’t wait to see what we’ll achieve together with the Focusrite Group in our 3rd decade of creating future-oriented innovative professional monitoring and .”
More information here: Focusrite