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The announcement about the new price of the Teenage Engineering OP-1 was rather negative for many users. To get an answer, why there was such a big price increase, I talked with the TE team and they wrote this statement back:
We have had to face other costs than the actual components’ costs of course. The currency conversion, inflation, sourcing of the new component, re-coding the display, re-designing the mounting, new tools etc. are just a few of the “why”. When Teenage Engineering faced the reality of the OP-1’s future, there were only 2 choices: kill or save. We decided to save it. I understand that the new price is a disappointment to many of our fans. But I do hope some are happy that we did not kill it.
It’s good to hear that there are reasons. Still, the new price is very high and I’m not sure if it was not given the opportunity to make the price raise smaller.
News From February 14, 2019!
In the last quarter of 2018, one topic was huge: the production stop of the Teenage Engineering OP-1 Synthesizer and the crazy prices on the second-hand market. This was only for a short time. Today on Valentine’s Day, the company announced that the OP-1 is available again. The interesting thing about this news is probably the new price. It now costs 1399 € which is an increase of 50% compared to the old price.
There is currently no exact information on why the price was so increased. One can now ask whether the farewell and return was a pure marketing or sales decision or not. Surely something weird this decision.
OP-1 is the all-in-one portable synthesizer, sampler and controller. with additional features like a built-in FM radio and an assignable G-force sensor for motion controlled effects, there is quite nothing like it. Its modular architecture enables endless sound possibilities without making the workflow complicated or distracting. The compact design and real physical interface makes it inspiring to create music, no matter who you are or how experienced you are.
Synthesizer and controller with ten synthesizer engines, eight high-quality effects and multiple routable LFO’s, you’ll never hit the wall when it comes to creativity or finding the right sound for the job…
Teenage Engineering OP-1 is available now for 1399€ from the official webshop!
More information here: Teenage Engineering
Hardware Synthesizer News