Steinberg push the development of Cubasis further and announced today the acquisition of the Austria-based app company Xewton, the developer of the Music Studio DAW for iOS.
In the business world, it often happens that the big fish ingest the small ones. Prime examples were the acquisitions of Redmatica or Camel Audio by Apple. Some months later, Apple published new versions of these products (Auto-Sampler /Alchemy) in their own products. Often such measures help both companies. The small app company can continue to work, get regular income and the big company benefits from the technology.
That’s also the case now in the music app world. Steinberg announced today the acquisition of the Austria-based app company Xewton. The company is known for one of the first iOS DAW’s with the name Music Studio. Team leader and product planning manager Lars Slowak describes this as an important decision to push the development of Cubasis further.
Update: Music Studio Is Still Alive!
We got a message from the developer and they are good news! Hi, this is Alex, developer of Music Studio! There are absolutely no plans to discontinue the Music Studio app. Instead the opposite is the case, and we will release a maintenance app update very soon. Alongside, there are long-term plans to further develop the app.
What Steinberg Has To Say About This Acquirement
We’re pleased to inform you about the acquisition of the intellectual property of Austria-based app company Xewton. By taking advantage of these assets we will now be able to quickly move forward with Cubasis and, as Captain Kirk would say, “boldly go where no man has gone before” or should news-style lingo prevail, strengthen its already proven foundation while ensuring the competitiveness in a fast-paced industry.
Lars Slowak, team lead & product planning manager commented: “Acquiring Xewton’s IP marks a significant technological step forward for Steinberg’s app development team. This will give Cubasis a boost, and who knows what else may come of it.”
More information here: Steinberg